Project Saheli

Durably reducing belief in women's health misinformation

Watch the video See the research

MIT Media Lab  ·  Multisensory Intelligence

About

See Project Saheli in action

Research

Nearly twice the reduction in misinformation belief

In a month-long field study with 434 women in India, the culturally adaptive character, Ganga Devi, outperformed a culturally neutral one, and the gains held three weeks later.

Results & paper

Team

Who we are

Anku Rani

Anku Rani

MIT Media Lab

Paul Liang

Paul Liang

MIT Media Lab

Andrew B. Lippman

Andrew B. Lippman

MIT Media Lab

Pattie Maes

Pattie Maes

MIT Media Lab

Collaborate

Let's work together

We're looking for collaborations with companies to deploy culturally adaptive AI and bring accurate health information to more women.